A custom homebuilder for the ultra-riché, London Bay Homes needed an ad to run in symphony concert programs.
My thought? The buyers for these homes travel in Gulfstream jets, not VW Jettas.
Let’s make an ad that looks like it should run in Vanity Fair, not New Homes Finder. It’s also an example of how I think visually.
Tags: copywriter, portfolio, print
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free video player & video platform - interactive video, online video solution: video player, video editor - kaltura
wordpress video - wordpress plugin for integrated video on video blogs, and video tools
free video player & video platform - interactive video, online video solution: video player, video editor - kaltura
wordpress video - wordpress plugin for integrated video on video blogs, and video tools
Tags: copywriter, creative director, portfolio, tv
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free video player & video platform - interactive video, online video solution: video player, video editor - kaltura
wordpress video - wordpress plugin for integrated video on video blogs, and video tools
No budget. Production donated by a local TV station. Shoot four spots in two hours. Go.
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wordpress video - wordpress plugin for integrated video on video blogs, and video tools
Tags: copywriter, creative director, director, portfolio, tv
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free video player & video platform - interactive video, online video solution: video player, video editor - kaltura
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Chocolate milk. There’s no reason to be ashamed anymore.
free video player & video platform - interactive video, online video solution: video player, video editor - kaltura
wordpress video - wordpress plugin for integrated video on video blogs, and video tools
Tags: copywriter, portfolio, radio
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This is another piece from early in my career.
The agency I was working at found out that the review for the SKI THE SUMMIT account was reopened at 1:45 p.m. on a Friday afternoon.
Scrambling quickly, we put together a “foot in the door” piece with ad samples and broadcast reels by 5 p.m. This panel appeared on the outside of the box.
The inside reveal said:
“That’s exactly how we feel.
We heard your account is still available.”
P.S. We got into the pitch–and won the account.
Tags: copywriter, new business, portfolio
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I was out on my own for a number of years during the virtual agency gig under the moniker Alley Grant & Logan (named for my garage office between Grant & Logan in Denver). So what did I do during those years I was out on my own?
Provide “big agency” strategies and concepts to businesses
that couldn’t afford “big agency” retainers & fees.
These pieces highlight my niche: high quality/low price.
Tags: copywriter, creative director, portfolio, print
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free video player & video platform - interactive video, online video solution: video player, video editor - kaltura
wordpress video - wordpress plugin for integrated video on video blogs, and video tools
Mashing up cool animation, slightly wack lyrics that say “holiday” without resorting to cliché caroling, and an excellent “Frank” vocal made this a really fun spot to produce.
Tags: copywriter, portfolio, print
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This is one of the very first ad campaigns I ever worked on.
I still like it because it exemplifies my personal credo:
understand the product, the person who buys it—and why.
Tags: copywriter, portfolio, print
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free video player & video platform - interactive video, online video solution: video player, video editor - kaltura
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Zero budget. 45 minutes to shoot. Thank God for Final Cut Pro.
Tags: copywriter, creative director, director, portfolio, tv
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free video player & video platform - interactive video, online video solution: video player, video editor - kaltura
wordpress video - wordpress plugin for integrated video on video blogs, and video tools
You can hide a weak concept with a big budget. But no budget at all? Concept is all you’ve got.
free video player & video platform - interactive video, online video solution: video player, video editor - kaltura
wordpress video - wordpress plugin for integrated video on video blogs, and video tools
Tags: copywriter, creative director, director, portfolio, tv
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