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True story: an employee of Briargate who was unaware that a new marketing campaign was being launched was watching TV the night this spot aired. Half way through she said to herself “this is the kind of commercial we should be running for ourselves.” She was delighted when she saw the logo at the end, and that the spot captured the truth of this brand-new, old-style community.
Tags: copywriter, portfolio, tv
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Madison’s a great city that’s determined to get even greater. GO•GO is an initiative that seeks to take the city’s already golden reputation as a cycling capital to the next level (which happens to be Platinum).
Tags: copywriter, creative director, identity, logo, portfolio
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A custom homebuilder for the ultra-riché, London Bay Homes needed an ad to run in symphony concert programs.
My thought? The buyers for these homes travel in Gulfstream jets, not VW Jettas.
Let’s make an ad that looks like it should run in Vanity Fair, not New Homes Finder. It’s also an example of how I think visually.
Tags: copywriter, portfolio, print
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This is another piece from early in my career.
The agency I was working at found out that the review for the SKI THE SUMMIT account was reopened at 1:45 p.m. on a Friday afternoon.
Scrambling quickly, we put together a “foot in the door” piece with ad samples and broadcast reels by 5 p.m. This panel appeared on the outside of the box.
The inside reveal said:
“That’s exactly how we feel.
We heard your account is still available.”
P.S. We got into the pitch–and won the account.
Tags: copywriter, new business, portfolio
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I was out on my own for a number of years during the virtual agency gig under the moniker Alley Grant & Logan (named for my garage office between Grant & Logan in Denver). So what did I do during those years I was out on my own?
Provide “big agency” strategies and concepts to businesses
that couldn’t afford “big agency” retainers & fees.
These pieces highlight my niche: high quality/low price.
Tags: copywriter, creative director, portfolio, print
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