dp | me

A campaign created to take WCO’s long-time tagline to its logical conclusion.

Art directors are visual and copywriters are verbal right?
Sure, but good copywriters are both.
These ads are examples of how I think visually.

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A spot for a Mello Yello “Twist Off” contest.

I love libraries, so I wrote this spec campaign. Want to produce it?

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Just how big are Quadrant Homes? Seriously big.

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The Cherry Cricket is a ‘50’s-era gin joint located in Denver’s swankiest shopping district.
These ads are just a sampling of those created for this unique establishment, and are great examples of how a headline’s tone can reflect a product’s core attributes while complementing the attitude of the publications in which they run (alternative publications like The Onion). The previous sentence is an excellent example of how a competent copywriter can create an effective rationale for just about anything.

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True story: an employee of Briargate who was unaware that a new marketing campaign was being launched was watching TV the night this spot aired. Half way through she said to herself “this is the kind of commercial we should be running for ourselves.” She was delighted when she saw the logo at the end, and that the spot captured the truth of this brand-new, old-style community.

Madison’s a great city that’s determined to get even greater. GO•GO is an initiative that seeks to take the city’s already golden reputation as a cycling capital to the next level (which happens to be Platinum).

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Food. Fashion. Fun. And the inimitable vocal stylings of the great Ken Nordine.