portfolio_Discover Mediaworks rebrand

Pictures speak louder than words—and here’s proof:

Before (circa 2002):

Discover Mediaworks' Old Logo (circa 2000)
Discover Mediaworks’ Old Logo (circa 2000)

After (2011):

Discover Mediaworks' New Logo (2011)
Discover Mediaworks’ New Logo (2011)

’nuff said.

Here’s the Brand BackStory™ I wrote that served as the philosophical foundation for the entire thing:

Discover Mediaworks’ Brand Backstory™

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Creative Director: D.P. Knudten
Associate Creative Director/Art: Wayne Koenig

Agency: Discover Mediaworks • Madison, Wisconsin

DP | ME BY D.P. KNUDTEN IS LICENSED UNDER A CREATIVE COMMONS ATTRIBUTION-NONCOMMERCIAL-NO DERIVATIVE WORKS 3.0 UNITED STATES LICENCE. ALL REGISTERED TRADEMARKS ARE OWNED BY THEIR RESPECTIVE COMPANIES AND OTHER LEGAL BLATHER.