Every agency has a ® or ™ branding process. This is an example of the final deliverable created from the Brand BackStory™ process I crafted for Discover Mediaworks. The client in this case is the Janesville Jets, a North American Hockey League team.
Get Jets Yet? This Brand BackStory was created to make sure you will.
Creative Director/Copywriter: D.P. Knudten
Art Director: Steve Vollmer
Agency: Discover Mediaworks • Madison, Wisconsin