portfolio

This is one of the very first ad campaigns I ever worked on.
I still like it because it exemplifies my personal credo:
understand the product, the person who buys it—and why.

You can hide a weak concept with a big budget. But no budget at all? Concept is all you’ve got.

B to B advertising. In this case, Beer to Business.

Tellurian U.C.A.N provides therapeutic services for people affected by drug and alcohol abuse. These two sister websites detail the organization’s Alcohol Smart and Teresa McGovern Center programs.

A brand new spot for a brand new beer using a throwback style in both images & music.
It’s the first time I’ve ever gone all jinglely on anything.

In the best of all possible worlds, concept precedes execution.
But as we all know, this is not the best of all possible worlds.
Ever get one of those “here are some pictures from our library—
can you write some headlines to match them?” jobs?
This series of bus boards is exactly that: photos from Breck’s photo library
in search of headlines relating them to their ski school.

A direct mail campaign for an AutoDesk reseller/trainer/consultancy.

A pro bono transit campaign for DreamBikes, a non-profit retail store that teaches kids for the Boys’ and Girls’ Club of Madison how to repair, merchandise and sell pre-owned bikes.

A campaign created to take WCO’s long-time tagline to its logical conclusion.

Art directors are visual and copywriters are verbal right?
Sure, but good copywriters are both.
These ads are examples of how I think visually.