Posts Tagged ‘print’

This is one of the very first ad campaigns I ever worked on.
I still like it because it exemplifies my personal credo:
understand the product, the person who buys it—and why.

B to B advertising. In this case, Beer to Business.

Art directors are visual and copywriters are verbal right?
Sure, but good copywriters are both.
These ads are examples of how I think visually.

The Cherry Cricket is a ‘50’s-era gin joint located in Denver’s swankiest shopping district.
These ads are just a sampling of those created for this unique establishment, and are great examples of how a headline’s tone can reflect a product’s core attributes while complementing the attitude of the publications in which they run (alternative publications like The Onion). The previous sentence is an excellent example of how a competent copywriter can create an effective rationale for just about anything.

A custom homebuilder for the ultra-riché, London Bay Homes needed an ad to run in symphony concert programs.

My thought? The buyers for these homes travel in Gulfstream jets, not VW Jettas.

Let’s make an ad that looks like it should run in Vanity Fair, not New Homes Finder. It’s also an example of how I think visually.

I was out on my own for a number of years during the virtual agency gig under the moniker Alley Grant & Logan (named for my garage office between Grant & Logan in Denver). So what did I do during those years I was out on my own?

Provide “big agency” strategies and concepts to businesses
that couldn’t afford “big agency” retainers & fees.

These pieces highlight my niche: high quality/low price.

Mashing up cool animation, slightly wack lyrics that say “holiday” without resorting to cliché caroling, and an excellent “Frank” vocal made this a really fun spot to produce.