Posts Tagged ‘tv’

You can hide a weak concept with a big budget. But no budget at all? Concept is all you’ve got.

A brand new spot for a brand new beer using a throwback style in both images & music.
It’s the first time I’ve ever gone all jinglely on anything.

A spot for a Mello Yello “Twist Off” contest.

True story: an employee of Briargate who was unaware that a new marketing campaign was being launched was watching TV the night this spot aired. Half way through she said to herself “this is the kind of commercial we should be running for ourselves.” She was delighted when she saw the logo at the end, and that the spot captured the truth of this brand-new, old-style community.

No budget. Production donated by a local TV station. Shoot four spots in two hours. Go.

Zero budget. 45 minutes to shoot. Thank God for Final Cut Pro.