Southeastern Guide Dogs

By mctootNov 02, 2015
Southeastern Guide Dogs are more than just "dogs." Each starts out as a puppy that's one-part personality, and one-part potential, and 100% heart and hope. Meet Gibson: Meet Jackie: Meet two sweet puppies. Who are the sweetest puppies ever? You are. That's right, you are! Creative Director/Art: Richard Skiermont Creative Director/Copy: D.P. Knudten Agency: C•Suite Communications, Sarasota, Florida
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portfolio_Discover Wisconsin’s Next Host

By dpknudtenNov 22, 2013
25 year-old TV show. Host of 18 years goes on to bigger and better. So what are you going to do? Scour the state for a new one. The audition event and attendant social media marketing campaign resulted in over 400 user-generated video auditions, 65+ live auditions at Lambeau Field, and countless Facebook likes, retweets, blog posts, etc. And the result? The new host for the 2011-12 season, Emmy Fink. Creative Director/Copywriter: D.P. Knudten Art…
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portfolio_The Cherry Cricket

By dpknudtenNov 22, 2013
The Cherry Cricket is a ‘50’s-era gin joint located in Denver’s swankiest shopping district. These ads are just a sampling of those created for this unique establishment, and are great examples of how a headline’s tone can reflect a product’s core attributes while complementing the attitude of the publications in which they run (alternative publications like The Onion). The previous sentence is an excellent example of how a competent copywriter can create an effective rationale…
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portfolio_Briargate

By dpknudtenNov 22, 2013
True story: an employee of Briargate who was unaware that a new marketing campaign was being launched was watching TV the night this spot aired. Half way through she said to herself "this is the kind of commercial we should be running for ourselves." She was delighted when she saw the logo at the end, and that the spot captured the truth of this brand-new, old-style community. Associate Creative Director/Copywriter: D.P. Knudten Art Director: Greg…
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portfolio_London Bay Homes

By dpknudtenNov 22, 2013
A custom homebuilder for the ultra-riché, London Bay Homes needed an ad to run in symphony concert programs. My thought? The buyers for these homes travel in Gulfstream jets, not VW Jettas. Let’s make an ad that looks like it should run in Vanity Fair, not New Homes Finder. It’s also another example of how I think visually. Concept/Copywriter: D.P. Knudten Art Director: Rick Tackett Agency: Miles Advertising • Denver, Colorado
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portfolio_Ski The Summit

By dpknudtenNov 22, 2013
This is another piece from early in my career. The agency I was working at found out that the review for the SKI THE SUMMIT account was reopened at 1:45 p.m. on a Friday afternoon. Scrambling quickly, we put together a “foot in the door” piece with ad samples and broadcast reels by 5 p.m. This panel appeared on the outside of the box. The inside reveal said: “That’s exactly how we feel. We heard…
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portfolio_Alley Grant & Logan

By dpknudtenNov 22, 2013
I was out on my own for a number of years during the virtual agency gig under the moniker Alley Grant & Logan (named for my garage office between Grant & Logan in Denver). So what did I do during those years I was out on my own? Provide “big agency” strategies and concepts to businesses that couldn’t afford “big agency” retainers & fees. These pieces highlight my niche: high quality/low price. Creative Director/Copywriter: D.P.…
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portfolio_Discover Wisconsin

By mctootNov 21, 2013
Longform? Not a problem. (from the blurb on the back) "For 25 years Discover Wisconsin has introduced television viewers to odd, interesting, delicious and delightful destinations and attractions throughout the Badger State. And now, to celebrate the first quarter-century of what has become the nation’s longest running tourism TV program, the team of storytellers at Discover Mediaworks has recreated the show in book form." "What makes Wisconsin Wisconsin? That’s the question this book was designed…
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portfolio_Breckenridge Ski School

By dpknudtenNov 21, 2013
In the best of all possible worlds, concept precedes execution. But as we all know, this is not the best of all possible worlds. Ever get one of those “here are some pictures from our library— can you write some headlines to match them?” jobs? This series of bus boards is exactly that: photos from Breck’s photo library in search of headlines relating them to their ski school. Copywriter: D.P. Knudten Agency: Wilson Lass Imagemaker…
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portfolio_Trail Nation promo

By mctootNov 21, 2013
Check out this is sales video for a TV show concept called Trail Nation. We took the team to Ensenada for a five-day endurathon with Go Baja Ridin, a Baja California-centric motorsports tour operator. If you're at all interested in Baja via bike, you have to talk with Bruce / Bruno. (That's 10-time overall Baja 1000 champ Larry Roeseler popping a wheelie past me on the El Diablo dry lake bed at :32 and my…
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portfolio_Janesville Jets

By dpknudtenNov 21, 2013
Every agency has a ® or ™ branding process. This is an example of the final deliverable created from the Brand BackStory™ process I crafted for Discover Mediaworks. The client in this case is the Janesville Jets, a North American Hockey League team. Get Jets Yet? This Brand BackStory was created to make sure you will. Creative Director/Copywriter: D.P. Knudten Art Director: Steve Vollmer Agency: Discover Mediaworks • Madison, Wisconsin
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Schedule your subconscious.

By mctootJul 04, 2013
Some dude named Murphy gets a law ("Whatever can go wrong, will go wrong.") Gordon Moore, too ("the number of transistors on integrated circuits doubles approximately every two years.") Well, I want one of my own—so here goes: "Time devoted to subconscious creative thought is as, and in many cases far more, valuable than the conscious variety." History is replete with examples of this (two great examples: Archimede's bathtime funtime water displacement observations and Kekulé's snake & tail daydream…
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