Tag: copywriter

Southeastern Guide Dogs

Southeastern Guide Dogs are more than just “dogs.” Each starts out as a puppy that’s one-part personality, and one-part potential, and 100% heart and hope. Meet Gibson: Meet Jackie: Meet two sweet puppies. Who are the sweetest puppies ever? You are. That’s right, you are! Creative Director/Art: Richard Skiermont Creative Director/Copy: D.P. Knudten Agency: C•Suite…

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portfolio_The Cherry Cricket

The Cherry Cricket is a ‘50’s-era gin joint located in Denver’s swankiest shopping district. These ads are just a sampling of those created for this unique establishment, and are great examples of how a headline’s tone can reflect a product’s core attributes while complementing the attitude of the publications in which they run (alternative publications…

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portfolio_Madison Ballet

You can hide a weak concept with a big budget. But no budget at all? Concept is all you’ve got. Associate Creative Director/Director: D.P. Knudten Agency: Stephan & Brady Advertising • Madison, Wisconsin Associate Creative Director/Director: D.P. Knudten Art Director: Rich DeRicco Agency: Stephan & Brady Advertising • Madison, Wisconsin

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portfolio_Discover Wisconsin

Longform? Not a problem. (from the blurb on the back) “For 25 years Discover Wisconsin has introduced television viewers to odd, interesting, delicious and delightful destinations and attractions throughout the Badger State. And now, to celebrate the first quarter-century of what has become the nation’s longest running tourism TV program, the team of storytellers at…

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portfolio_Breckenridge Ski School

In the best of all possible worlds, concept precedes execution. But as we all know, this is not the best of all possible worlds. Ever get one of those “here are some pictures from our library— can you write some headlines to match them?” jobs? This series of bus boards is exactly that: photos from…

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portfolio_DreamBikes

A pro bono transit campaign for DreamBikes, a non-profit retail store that teaches kids for the Boys’ and Girls’ Club of Madison how to repair, merchandise and sell pre-owned bikes. Creative Director/Copywriter: D.P. Knudten Art Director: Wayne Koenig Agency: Waldbillig & Besteman Advertising • Madison, Wisconsin

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portfolio_Janesville Jets

Every agency has a ® or ™ branding process. This is an example of the final deliverable created from the Brand BackStory™ process I crafted for Discover Mediaworks. The client in this case is the Janesville Jets, a North American Hockey League team. Get Jets Yet? This Brand BackStory was created to make sure you…

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