Author: admin

Southeastern Guide Dogs

Southeastern Guide Dogs are more than just “dogs.” Each starts out as a puppy that’s one-part personality, and one-part potential, and 100% heart and hope. Meet Gibson: Meet Jackie: Meet two sweet puppies. Who are the sweetest puppies ever? You are. That’s right, you are! Creative Director/Art: Richard Skiermont Creative Director/Copy: D.P. Knudten Agency: C•Suite…

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Noir Wars?

  So it’s been announced that the director of the new Disney Star Wars film after J.J. Abrams’s retool will be Rian Johnson. If you’re like me, unable to see anywhere near as many movies as you’d like unless their Netflixed, the name may not ring a bell. But if you truly are like me,…

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Have Keynote. Will travel.

People who know me well know I like to talk. Well, not talk so much as provoke. As in ‘say something provocative, then surf the fallout.’ I’ve taken this conversational modus operandi and turned it into four presentations perfect for holiday gift giving—or your next business gathering. Here’s a brief look at each one:  …

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Be Here Never.

Ever since I first heard about Google Glass, I’ve been chewing on what it is that disturbs me so about this brave, new technology. There’s something that’s not right about it in my mind, but it has nothing to do with my feelings about the company producing it. It’s not like I’m unfamiliar with the…

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In my Twitter feed today: Here is a wonderful video of a 40-year-old deaf woman hearing for the first time — Mother Jones (@MotherJones) March 28, 2014 Science did this. I like science. Do you? – D.P. Knudten

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Context before Concept.

Like any experienced creative type, I’ve got an unwritten list of rules that I alternately cleave to or break on a daily basis. One that proves surprisingly resilient is “Always understand the context before wasting time on the concept.” I was reminded of this maxim when I saw this maximum impact creative for the Swedish…

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iWhy no iTV?

People been harshing on my bro Apple for not living up to their expectations about an Apple TV that’s not just a black puck that hooks up to a real TV. And they’re claiming Apple’s lost its innovative edge. Me, I think they’re just doing what they’ve always tried to do: bake the whole cake…

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Beyoncé zags.

Big news today: Beyoncé dropped a new album Bigger news today: the way Beyoncé dropped her new album. Now we all know Beyoncé is a force of nature that demands attention. And she’s getting it. But the cool thing about this (to me) is that the lady (and her marketing team) clearly understands an old…

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Spare me your dystopia.

I get it. Things aren’t all rainbows, unicorns and flying cars. Life is a struggle. Always has been. Always will be. But enough already. The Hunger Games, The Walking Dead, Doomsday Preppers, Left 4 Dead, Minority Report; a non-stop diet like this leads to mindless nihilism—or the necessary purgatives of Duck Dynasty, anything Disney, and…

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portfolio_Discover Wisconsin

Longform? Not a problem. (from the blurb on the back) “For 25 years Discover Wisconsin has introduced television viewers to odd, interesting, delicious and delightful destinations and attractions throughout the Badger State. And now, to celebrate the first quarter-century of what has become the nation’s longest running tourism TV program, the team of storytellers at…

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portfolio_Discover Mediaworks rebrand

Pictures speak louder than words—and here’s proof: Before (circa 2002): After (2011): ’nuff said. Here’s the Brand BackStory™ I wrote that served as the philosophical foundation for the entire thing: Discover Mediaworks’ Brand Backstory™ -dp Creative Director: D.P. Knudten Associate Creative Director/Art: Wayne Koenig Agency: Discover Mediaworks • Madison, Wisconsin

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Fear. Desire. Choose.

Every once in a while, the universe perfectly aligns where you are, with what you need. Here’s but one current example. I stumbled across the article about MLB pitcher Jamie Moyer and his personal journey through a professional life hampered by negativity (doubts, fears) to one focused on accentuating the positive (working with the…

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Let’s collaborate.

It’s been a long time coming, but COLLABORATOR creative is LIVE. I’ll be continuing to do what I’ve always done—work with clients to achieve their marketing goals—only this time as the Chief Collaborator at my own shop. Those of you who’ve known me for years will recognize that modus operandi from my days back in…

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In praise of parameters.

If anything is possible, nothing is. A provocative over-statement, perhaps, but it’s often true when trying to create work, art, music, poetry, and baked goods. Endless possibility is often creatively debilitating. I mean, where to start? For me, it’s parameters, as in “let’s tightly define the parameters of this project.” Classical poetic forms? Parameters. A…

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Three chords + the truth =

Mama’s hooked on Mary Kay. Brother’s hooked on maryjane. Daddy’s hooked on Mary two doors down. That’s modern day Shakespeare, and a lyric from Kacey Musgrave’s breakout album Same Trailer Different Park. Three simple phrases sum up a family’s condition in just sixteen words. That’s tight storytelling, too—and one of the reasons I love country…

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You paid for it. It’s not yours.

Why do I have a couple of boxes filled with hundreds of music CDs sitting in my basement? Because of this. Even after going through the trouble and week’s-worth of time ripping every CD with Apple’s Lossless codec, I’m keeping the actual bought-’em-in-a-store or via Columbia House Records discs because of this unfortunate fact of…

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Your mileage may vary. How very true.

Automakers faced quite a challenge when the EPA began requiring them to publish miles-per-gallon stats for new vehicles. After all, how can you create a “one size fits all” average when one driver floors it, and the other feathers it? You can’t. But you can create an approximate average that works by appending the brilliantly…

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Features & Benefits?Benefits, then Features.

This is a “duh” post (at least for anybody who deals with marketing on a daily basis.) But all you have to do is look around the marketplace (especially B2B) and you can see terrifically bad examples of a universally recognized marketing rule of thumb being routinely ignored. The rule in question? The one regarding…

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Designers < Directors

The recent beta of Apple’s iOS 7 is getting a lot of press, much of it somewhat dubious to downright negative at best. But all the gyrations regarding font weight, color palettes and icon size are missing a much larger point, best explained by iMore’s Rene Ritchie here. I agree. iOS7 is, one way or another, going to be HUGE. Whether it’s hugely successful or a huge flop remains to be seen, but either way, it marks a fork in the road for any creative: Are you a designer? Or will you become a director?

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me | song_Out of the Blue

It happened once, a summer Both of them just walking No destination Two best friends long as they can remember Always sat together Eating crackers chorus Then there come a something Right out of the blue Friends turn into lovers Bride and grooms It happened one September Regular appointment Just hop up here, m’am I’d…

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me | song_Liza Jo

…come on baby… …turn over for daddy… Now I got it started, time to hit the road Head for the highway, got to ease my load chorus ‘Cause I’m going up country, got to see my Liza Jo Will I be welcome? Tell the truth I don’t know Last time I saw her, had a…

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me | song_May 20

Crowded doorway, awkward stances He brushes past her, stolen glances Her hand on shoulder, change the balance He starts thinking about her talents chorus Hold on, tightly, bumpy ride tonight Not sure, maybe, it’ll turn out right Careful, caution, no need to jump the gun Patience, slow down, the game’s just begun Out for dinner,…

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