Longform? Not a problem.
(from the blurb on the back)
“For 25 years Discover Wisconsin has introduced television viewers to odd, interesting, delicious and delightful destinations and attractions throughout the Badger State. And now, to celebrate the first quarter-century of what has become the nation’s longest running tourism TV program, the team of storytellers at Discover Mediaworks has recreated the show in book form.”
“What makes Wisconsin Wisconsin? That’s the question this book was designed to answer. Doing so takes readers to every corner of the state to discover the places, flavors, and people that make up this hard to describe, yet impossible to forget, gem of a destination.”
(BTW: here’s an inside spread starring Belle the wonder Labrador and some idiot playing a Cabela’s catalog model)
Creative Director/Lead Author: D.P. Knudten
Design Concept/Associate Creative Director: Wayne Koenig
Book Designer: Beth Johnston
Agency: Discover Mediaworks • Madison, Wisconsin
