Pictures speak louder than words—and here’s proof:
Before (circa 2002):
After (2011):
’nuff said.
Here’s the Brand BackStory™ I wrote that served as the philosophical foundation for the entire thing:
Discover Mediaworks’ Brand Backstory™
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Creative Director: D.P. Knudten
Associate Creative Director/Art: Wayne Koenig
Agency: Discover Mediaworks • Madison, Wisconsin
