Check out this is sales video for a TV show concept called Trail Nation. We took the team to Ensenada for a five-day endurathon with Go Baja Ridin, a Baja California-centric motorsports tour operator. If you’re at all interested in Baja via bike, you have to talk with Bruce / Bruno.
(That’s 10-time overall Baja 1000 champ Larry Roeseler popping a wheelie past me on the El Diablo dry lake bed at :32 and my p.o.v. cam at about 1:00 in. That trip kicked muy burro.)
Creative Director/Copywriter: D.P. Knudten
Producer: Chad Diedrick
Agency: Discover Mediaworks • Madison, Wisconsin