This is another piece from early in my career.
The agency I was working at found out that the review for the SKI THE SUMMIT account was reopened at 1:45 p.m. on a Friday afternoon.
Scrambling quickly, we put together a “foot in the door” piece with ad samples and broadcast reels by 5 p.m. This panel appeared on the outside of the box.
The inside reveal said:
“That’s exactly how we feel.
We heard your account is still available.”
P.S. We got into the pitch–and won the account.
Creative Director/Art: Brian Hawkins
Copywriter: D.P. Knudten
Agency: Pierson Hawkins Advertising • Denver, Colorado
