What’s an NTAF? That’s the problem, solved by HelpHOPELive, a brand spankin’ new brand/logo/name for what once was the National Transplant Assistance Fund.
Renaming NTAF (National Transplant Assistance Fund) was never a primary goal of our Brand BackStory™ process. But it was certainly a major outcome. The branding process led to a new naming project that more accurately reflected what they do and the way they do it. Their new name—and invitation to donors, clients, and advocates—is HelpHOPELive.
You can read more about it here: HelpHOPELive’s Brand Backstory™
Creative Director/Copywriter: D.P. Knudten
Art Director: Beth Johnston
Agency: Discover Mediaworks • Madison, Wisconsin