People who know me well know I like to talk. Well, not talk so much as provoke. As in ‘say something provocative, then surf the fallout.’ I’ve taken this conversational modus operandi and turned it into four presentations perfect for holiday gift giving—or your next business gathering. Here’s a brief look at each one:
BRANDTASTROPHE™ / How ‘content’ has the power to end your career—and what you can do about it.
The word ‘content’ is much maligned and rarely fully understood by those charged with designing, engineering, and maintaining the social media box it comes in. But it has the power to make, break or headache the most important career out there: YOURS.
BRANDTASTROPHE™ takes a fun, yet serious look at variety of mega-brands massively huge social media fails, and breaks them down to uncover a set of easily implementable rules for anybody with any kind of responsibility for a brand’s social media presence (and that’s all y’all, including those who “don’t do social media.”) If you live in fear of a late-night “it hit the fan online” phone call, this talk is for you.
Presentation length: 45 to 60 minutes (customizable)
NonFiction Branding™
Branding’s a big buzz word in marketing, and everyone who practices it has their own take on it. For some, it’s barely more than the consistent use of logo and color palette. For others, it’s coming up with whatever story the consumer will buy.
For me it’s all about knowing who you are.
So you can be it.
I call it NonFiction Branding™ because that’s exactly what it is. A truthful balance between what you are today and where you want to go, NonFiction Branding™ is based on actual physical documentation that’s scalable, sustainable and ‘everybody on the same page’-able.
This provocative & entertaining presentation makes the case for a new approach to branding and marketing based on a factual foundation carefully formed, not ‘shiny object’ fluff. If you’ve ever asked yourself ‘why in the world are we doing this?’ about any marketing initiative, you’re already in the non-fiction section—and ready for an introduction to NonFiction Branding™.
Presentation length: 45 to 60 minutes (customizable)
Improv•Improve™
Everybody knows what ‘improv’ is right? TV shows like Whose Line is it Anyway have mainstreamed part of what makes this innovative suite of theatrical techniques so compelling.
But did you know that it’s not just about standing around and trying to be funny? And that improv ‘theater games’ can be utilized as business-, creativity- and team-building tools?
Improvisational games and techniques can blast through ‘writer’s block’ barriers, slay internal negativity, and make any team stronger—all without use of burning coals or the rightfully reviled ‘trust fall.’
Improv•Improve™ is a presentation that focuses on five simple improv-based tools that any team can instantly use to improve their creative and collaborative performance. Available as a 45- to 60-minute talk or a 1.5-2 hour workshop, Improv•Improve™ can give any business a full set of creative power tools, and provide a fun, provocative and informative presentation for any group gathering.
Presentation length: 45 to 60 minutes (customizable)
Workshop length 1.5-2 hours (customizable)
The 9 Thumbs of Marketing™
There are marketing rules that have proven themselves to be enduring, unimpeachable and universally applicable. Nine, to be exact. And I can prove it—with pictures.
I’m not talking about ‘outdoor: 7 words or less.’ I’m talking about secret-handshake-only rules of thumb that all decent creatives use to do what they do. And man, they’re pretty dang cool.
This presentation backs up each of the nine rules with fun, intriguing marketing examples from around the world. And each of the rules is sure to provide session attendees with numerous ‘I always thought that!’ and ‘Aha!’ moments as well as a some thoughts to chew on long after the session is over.
Presentation length: 45 to 60 minutes (customizable)
All three presentations are available for immediate booking.
For more information,
contact D.P. Knudten @ 608.469.8453
or fill or email dpk@collaboratorcreative.com
