NONFICTION BRAND podcast | E221 “Going viral is terrifying.” Guest: Heather Ewing | full transcript     In this episode of the NONFICTION BRAND podcast, I had the opportunity to discuss with good friend and fellow Madison, WI local Heather Ewing about her journey of using social media platforms like TikTok to promote her business and forge meaningful connections. As a commercial real estate broker, Heather shared her experience of embracing social media as a…

NONFICTION BRAND podcast | E221 “Going viral is terrifying.” Guest: Annelise Baer | full transcript In this episode of the NONFICTION BRAND podcast, I brought on one of my favorite TikTok-ers, archaeologist and producer Annelise Baer as my special guest. Annelise has gained popularity on TikTok for sharing educational content about archaeology and ancient history. I love following her TikTok's 'cause she's packs a powerful (yet friendly) punch and presence on TikTok, and her artful…

Special Guest: Tracy Hazzard, podetize.com, The Binge Factor podcast Show overview In this "I soooo agree with you!" podcast episode, I sit down with Tracy Hazard, a true thought leadership expert in the content marketing space. Together, we delve into the intricacies of personal branding, effective marketing strategies, and the dangers of falling prey to trendy marketing courses. We also discuss the fascinating role of AI in content creation and how it can be harnessed to…