To make your point stick, tell a story.
I love helping people and companies discover, craft and communicate their unique, and completely true, NonFiction Brand™ stories, and showing them how to communicate them via the most effective and efficient channels possible.
Why?
So they can be more successful, future-proof their careers, and create real brand value for themselves while adding that value to their company’s brand as well.
See, I believe ‘brand’ is a rising tide that floats all boats—and that companies who embrace a ‘house of brands’ approach to their employees will attract and retain more. Not just employees, but customers, market share, and bottom line profit. This approach works, and I love proving it, LIVE in front of audiences, through deep dive seminars, and in training sessions throughout the U.S.
Take a gander at one of my in-person presentations. The style, energy and attitude is vintage DP, and representative of the way I roll at every gig. —dp
More Than a Logo | In-Person Presentation Sample
Presenting live to groups of any size is my favorite way to get people going. Here’s a brief sample of one of my live presentations, complete with testimonials from audience members.
Culture Chicken/Brand Egg—which comes first? | Virtual Presentation Demo
Ever wonder how I can bring the inspiration and excitement of my in-person presentations to a virtual audience via the good ol’ Internet? Watch this ~5- minute video to get an idea of how I use Ecamm Live’s Virtual Camera feature to make such presentations pop. Want to learn more? Let’s talk.
. – dp
Take a look at my Speaker One-Sheet to get a taste,
then download the full Speaker Media Kit for the complete meal
of who I am, what I do, and how I do it.
Here’s the whole enchilada. Everything you could want to know about me
and the topics I speak about in convenient PDF form. Bon appétit.
Grab this partial list of the presentations I’ve got on the rack,
all ready to be tailored to fit the needs of your audience to a T.
Download my Presentation Menu PDF
And finally, here are just a few presentation descriptions of other talks I’ve given
with responses from members of the audience.
Culture Chicken / Brand Egg™—Which comes first?
A company’s culture is critical to its success. So is its brand. But which comes first? Do you have to have an existing culture to create a true brand—or do you need a brand to found and ground a sustainable and scalable culture?
That’s a big question in an eggshell, and one this presentation tackles by looking at real-world examples of established and startup companies that have either succeeded, or failed, in creating a company culture that is aligned with their corporate mission, embraced by their employees, and completely true to who they are and the way they do business.
Presentation length: 30 to 75 minutes (customizable)
“DP’s ‘Culture Chicken/Brand Egg’ discussion did not disappoint! He is an engaging presenter who has a great deal of knowledge to offer to professionals across a variety of industries. I would recommend DP to anyone interested in thought-provoking conversations that will challenge you to think about your personal business or organization in a more creative, innovative way.” – Diara Parker, Board Member, Culture Community
“The Culture Chicken/Brand Egg presentation that DP shared with our A/E/C marketing group was phenomenal! DP captured the group’s attention by providing real world scenarios of effective branding and culture techniques. Thank you for sharing your engaging and dynamic presentation.” – Kim McElwee, President, Society of Marketing Professional Services/Wisconsin
“DP’s talk on Brand and Culture greatly exceeded my expectations. The content of his presentation was right on brand – creative, collaborative and provocative! We have had great feedback from DP’s talk and would highly recommend him to anyone who is looking for a talk that will challenge their audience!” – Diana Pastrana, Work Space Consultant, M&M Office Interiors
“DP’s talk ‘Culture Chicken / Brand Egg—Which comes first?’ was a great addition to the Midwest Foodservice Expo programming and the feedback from our attendees was impressive across the board. DP was engaging, knowledgeable and a pleasure to work with. Would we invite him back? You bet!” – Amy Nitschke, Expo Projects Manager, Wisconsin Restaurant Association/Midwest Foodservice Expo
NonFiction Branding™—
Discovering, crafting and communicating your completely true brand story.
Branding’s a big buzz word in marketing, and everyone who practices it has their own take on it. For some, it’s barely more than the consistent use of logo and color palette. For others, it’s coming up with whatever story the consumer will buy.
For me, it’s all about knowing who you are.
So you can be it.
I call it NonFiction Branding™ because that’s exactly what it is. A truthful balance between what you are today and where you want to go, NonFiction Branding™ is based on actual physical documentation that’s scalable, sustainable and ‘everybody on the same page’-able.
This provocative & entertaining presentation makes the case for a new approach to branding and marketing based on a factual foundation carefully formed, not ‘shiny object’ fluff.If you’ve ever asked yourself ‘why in the world are we doing this?’ about any marketing initiative, you’re already in the non-fiction section—and ready for an introduction to NonFiction Branding™.
Presentation length: 30 to 75 minutes (customizable) / Also available in a version specially adapted for Not-for-Profit enterprises called NonFiction Branding™ for Non-Profits
“He was super engaging. His content was really, really valuable and he was a joy to work with from start to finish.” – Chris Rudolph, Program Director, DreamBank.
“With branding and everything, I didn’t know where to start. Now I know where to start. You are a fantastic speaker, and I really like your authenticity…you really connected with everyone in the audience.” – Leah Roe, Founder, The Perk
“(DP’s) graphics and stories have a way of really bringing people in. You’ve got some great experiences far as case studies…things you’ve worked on. It think nothing parallels to that real-world detail that you’re able to share. I think there are seasoned people who are far too ‘stuck in their ruts,’ and presentations like this helps them…yanks them out of their context just enough, so fresh things happen.” – Kenn Busch, Publisher, Material Intelligence
The Why and How of ROTOMA™
The ROI of Social Media ‘Top of Mind.’
For far too many ‘too much already on my plate’ professionals, Social Media is the annoying mosquito in the room. They know they should do something about it, but chasing every new buzz around is just not compatible with an over-packed professional schedule.
This talk is about killing that dang mosquito, and in a way that builds your personal brand at the same time.
Based on the celebrated book D.P. co-authored with renowned Social Media expert Spencer X. Smith ROTOMA—The ROI of Social Media ‘Top of Mind,’ this presentation is loaded with actionable tips that you can start implementing immediately after the presentation wraps.
Presentation length: 30 to 75 minutes (customizable)
“I wanted to share with you how much me and my staff enjoyed your seminar last week.
We are still talking about it.” – Jim Tubbs, President/CEO, State Bank of Cross Plains
“This was one of the best business presentations
that I’ve seen at SBCP or anywhere…” – Dan Savage, Vice President of Wealth Management, State Bank of Cross Plains
I AM NOT A COMMODITY—
Personal NonFiction Branding™ for Professionals
You went to school for eons, developed a deep background within your professional category, and offer a level of expertise and personal service that soars above your peers. But guess what: to the marketplace you’re just another lawyer/doctor/Realtor/whatevah.
UNLESS YOU’RE NOT.
That is what I AM NOT A COMMODITY is all about:
Creating a personal brand that commands a premium place in the market, and defines you against all others—even colleagues within your current company, agency or firm.
This informative, fun, and action-provoking presentation takes a look at the uncomfortable situation facing professionals in a variety of industries and sectors, and offers some real, immediately actionable steps toward creating a personal brand that identifies, defines, and establishes you as something special within your area of expertise. If you’ve ever lamented that fact that your audience considers you ‘just another fill in the blank,’ I AM NOT A COMMODITY can help.
Presentation length: 30 to 75 minutes (customizable)
“DP’s session was engaging and packed with real-life examples that held my attention.
The hour flew by and left me wishing I could hear more.” – Mary Murray, Social Media Manager, Wisconsin Institute of CPAs
“DP is a very inspiring speaker! I came to one of this talks feeling overwhelmed with starting LinkedIn but I walked away feeling energized and excited. He offers great insights from his success and makes Social Media sound fun even to a huge introvert like me!” – Jenny Danhof, CPA