It's not every day that you get to midwife a brand foundation that leads to the development of a logo worth inking on your body, but that's exactly what I've been able to do with the visionary team at Driftless Extracts. Starting from scratch, but with a crystal-clear concept, we worked to define the ‘completely true’ NonFiction Brand™ for a new line of hemp-based products. How’d we do it? Here’s an article I wrote in answer…