Focus on your expertise. But make sure it’s based on your experience. The concept of personal branding is sound, but I think the way some people practice it feels a little bit icky to some. And for good reason. Think about the typical ‘follow your dreams’ inspirational quote posting guru-wannabe on any of the popular social media channels out there. Or the dude flaunting his late-model testosterone-fueled roadster. And what about the ‘ten ways to…