print Archives - DP Knudten / speaker • collaborator • creative

Southeastern Guide Dogs

By mctootNov 02, 2015

Southeastern Guide Dogs are more than just "dogs." Each starts out as a puppy that's one-part personality, and one-part potential, and 100% heart and hope. Meet Gibson: Meet Jackie: Meet two sweet puppies. Who are the sweetest puppies ever? You are. That's right, you are! Creative Director/Art: Richard Skiermont Creative Director/Copy: D.P. Knudten Agency: C•Suite Communications, Sarasota, Florida

dp_povcopywriter, creative director, portfolio, print, tv

portfolio_The Cherry Cricket

By DavidNov 22, 2013

The Cherry Cricket is a ‘50’s-era gin joint located in Denver’s swankiest shopping district. These ads are just a sampling of those created for this unique establishment, and are great examples of how a headline’s tone can reflect a product’s core attributes while complementing the attitude of the publications in which they run (alternative publications like The Onion). The previous sentence is an excellent example of how a competent copywriter can create an effective rationale…

dp_povcopywriter, portfolio, print

portfolio_London Bay Homes

By DavidNov 22, 2013

A custom homebuilder for the ultra-riché, London Bay Homes needed an ad to run in symphony concert programs. My thought? The buyers for these homes travel in Gulfstream jets, not VW Jettas. Let’s make an ad that looks like it should run in Vanity Fair, not New Homes Finder. It’s also another example of how I think visually. Concept/Copywriter: D.P. Knudten Art Director: Rick Tackett Agency: Miles Advertising • Denver, Colorado

#gettingcre8tive, dp_povcopywriter, portfolio, print

portfolio_Alley Grant & Logan

By DavidNov 22, 2013

I was out on my own for a number of years during the virtual agency gig under the moniker Alley Grant & Logan (named for my garage office between Grant & Logan in Denver). So what did I do during those years I was out on my own? Provide “big agency” strategies and concepts to businesses that couldn’t afford “big agency” retainers & fees. These pieces highlight my niche: high quality/low price. Creative Director/Copywriter: D.P.…

#gettingcre8tive, dp_povcopywriter, creative director, naming, portfolio, print

portfolio_Coca Cola

By DavidNov 22, 2013

Mashing up cool animation, slightly wack lyrics that say "holiday" without resorting to cliché caroling, and an excellent "Frank" vocal made this a really fun spot to produce. Associate Creative Director/Art: David Stephenson Copywriter: D.P. Knudten Agency: McCann Erickson Advertising • Atlanta, Georgia

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portfolio_TubeWorks

By DavidNov 22, 2013

This is one of the very first ad campaigns I ever worked on. I still like it because it exemplifies my personal credo: understand the product, the person who buys it—and why. Creative Director/Art: Brian Hawkins Copywriter: D.P. Knudten Agency: Pierson Hawkins Advertising • Denver, Colorado

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portfolio_Miller Brewing Co.

By DavidNov 22, 2013

B to B advertising. In this case, Beer to Business. Art Director: Rich DeRicco Copywriter: D.P. Knudten Agency: Stephan & Brady Advertising • Madison, Wisconsin

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portfolio_Kolpin Powersports

By mctootNov 21, 2013

This B2B campaign speaks "dealer" by screaming "dollars." Kolpin_Print_Ad_Winter_Winner Creative Director/Copywriter: D.P. Knudten Senior Art Director: Rochelle Ratkaj Agency: Discover Mediaworks • Madison, WI

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portfolio_Coca Cola

By DavidNov 21, 2013

Art directors are visual and copywriters are verbal right? Sure, but good copywriters are both. These ads are examples of how I think visually. Associate Creative Director/Art: David Stephenson Copywriter: D.P. Knudten Agency: McCann Erickson • Atlanta, Georgia

#gettingcre8tivecopywriter, portfolio, print