ANALOGY TIME
As a writer with a mind that leans toward the excessive use of analogy and metaphor (so much so, my wife calls me “Analogy Man”), I tend to rely on such rhetorical devices to break the complex down into easily digested, bite-sized content bonbons. And that’s exactly what I’m doing here to describe the three distinct ways that we could work together. -dp
It all comes down to your appetite. What do you have a craving for?
APPETIZER
Lower in risk, cost, and calories, ordering up an appetizer de Chef DP is the fastest way to get a taste, and get started.
NONFICTION BRAND Coaching
Whether you’re a small business, an individual seeking to discover, craft and communicate your ‘completely true / completely you’ personal brand, or just someone needing an experienced brand wall to bounce some ideas off of, an hourly-priced appetizer might be the right starter for you. It’s best way to find out if what I can cook is to your taste.
Would you like to place an order? A minimum engagement costs just $250 for 1.5 hours of face2face (via Zoom) consultation.
A LA OnCall™ CARTE
A little more meaty, bigger portions, but still not the 12-course Chef’s-choice tasting menu, my OnCall™ Services offer project-based entrées that are cooked to your specific needs and taste. Here are a few of the offerings on the COLLABORATOR OnCall™ Menu:
CREATIVE DIRECTION OnCall™
Many companies have internal creative resources or preferred external providers, but are occasionally a little ‘meh’ about the concepts and designs they generate. Sure, they cooked up what you ordered—but maybe not what your taste buds were craving. Could be you need an experienced Creative Director Chef consultant to collaborate, cajole and sometimes challenge internal and external creators in order to take things to the next level.
Close to thirty years in the business has taught me one thing for certain: 99% of people are perfectly happy with the first ‘good idea.’ If that’s not good enough for you, we should talk. Minimum engagement: TBD based on your specific needs.
PODCASTING OnCall™
There’s a lot involved in getting a podcast up and airing. What’s the right equipment necessary for your situation? How do you create a compelling format for your show? What’s it even going to be called?
These are just some of the questions I can help you with, whether as a ‘am I doing this right?’ DIY consultant, or as a core participant of your podcast show development/engineering/deployment team. And once the show’s up and running, and needs more care and feeding than you or your team can handle? Don’t worry, I do that too. Got an idea for a pod that just needs to hit the air so it can inform your customers, engage your community, and build your brand at the same time?
Let’s talk pod. Minimum engagement: TBD based on your specific needs.
PLUS+WALL OnCall™
Walt Disney continually pushed his creative teams to ‘plus.’ To take whatever stage of the project you’ve been given, and continually add positive energy and ideas to it. Ever wish you could have a creative wall to bounce ideas off of? One that not only bounced the idea back, but with the kind of ‘plusing’ Walt was talking about? That’s what PLUS+WALL OnCall is all about.
Whatever creative challenge you have, from blue sky / anything goes ideation to rubber hits the road execution can often benefit from the kind of outside of your box thinking I can provide. Unhindered by past expectations or personal agendas, I can participate / facilitate the kind of brainstorming that builds thunderheads of inspiration. Perfect for one on one, small groups, and even large meetings, I bring my core collaborative / creative / provocative energy to the challenge. And the results? Amazing.
The Full 3-Star NONFICTION BRAND Experience
Over my years in the advertising / marketing communications biz, I’ve been exposed to, and deeply involved with, many different what I call ‘Circle R ®’ branding systems. Think of them as time-tested recipes developed over decades by master branding chefs. So what’s a guy like me going to do with all that branding knowledge? I’m going to sieve it all through a fine-mesh colander to separate the waste from the wonderful in order to develop a ® branding process of my own. It’s nom de menu? The BRANDNature™ Process.
It’s a multi-phase, deep-dive process that takes a minimum of 60 days to perform, but the dishes delivered from this intensive process are so tasty and so attuned to the NONFICTION BRAND you actually are, you’ll be coming back for more, guaranteed.
The actual content of the final deliverable, the BRANDNature Guide, as so proprietary and valuable as a foundational branding document I have agreed with my clients to handle them as trade secrets. Consequently, I am unable to broadcast a sample of them here. BUT I can share the logos of just some of the companies, products, services, and even individuals who have ordered the whole BRANDNature enchilada, and found it perfectly prepared for their palettes.
Like to speak to the chef? Click here.
