portfolio_Discover Wisconsin’s Next Host

25 year-old TV show. Host of 18 years goes on to bigger and better. So what are you going to do?
Scour the state for a new one.

Discover Wisconsin's Next Host Audition Event Logo

The audition event and attendant social media marketing campaign resulted in over 400 user-generated video auditions, 65+ live auditions at Lambeau Field, and countless Facebook likes, retweets, blog posts, etc. And the result?

Discover Wisconsin Host Emmy Fink

The new host for the 2011-12 season, Emmy Fink.

Creative Director/Copywriter: D.P. Knudten
Art Director: Wayne Koenig

Agency: Discover Mediaworks • Madison, Wisconsin

DP | ME BY D.P. KNUDTEN IS LICENSED UNDER A CREATIVE COMMONS ATTRIBUTION-NONCOMMERCIAL-NO DERIVATIVE WORKS 3.0 UNITED STATES LICENCE. ALL REGISTERED TRADEMARKS ARE OWNED BY THEIR RESPECTIVE COMPANIES AND OTHER LEGAL BLATHER.