25 year-old TV show. Host of 18 years goes on to bigger and better. So what are you going to do?
Scour the state for a new one.
The audition event and attendant social media marketing campaign resulted in over 400 user-generated video auditions, 65+ live auditions at Lambeau Field, and countless Facebook likes, retweets, blog posts, etc. And the result?
The new host for the 2011-12 season, Emmy Fink.
Creative Director/Copywriter: D.P. Knudten
Art Director: Wayne Koenig
Agency: Discover Mediaworks • Madison, Wisconsin