portfolio_Discover Wisconsin’s Next Host

25 year-old TV show. Host of 18 years goes on to bigger and better. So what are you going to do? Scour the state for a new one. The audition event and attendant social media marketing campaign resulted in over 400 user-generated video auditions, 65+ live auditions at Lambeau Field, and countless Facebook likes, retweets, blog posts, etc. And the result? The new host for the 2011-12 season, Emmy Fink. Creative Director/Copywriter: D.P. Knudten Art…
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