What's an NTAF? That's the problem, solved by HelpHOPELive, a brand spankin' new brand/logo/name for what once was the National Transplant Assistance Fund. Renaming NTAF (National Transplant Assistance Fund) was never a primary goal of our Brand BackStory™ process. But it was certainly a major outcome. The branding process led to a new naming project that more accurately reflected what they do and the way they do it. Their new name—and invitation to donors, clients,…