Last night's BOOKWARD BOUND was cut short by technical difficulties, but I did manage to get some writing done before going suddenly dark. III. Knowing who you are. So you can be it. You just knew I was going to bring up this dual concept phrase pair again. It is the base pair concert of NonFiction Branding after all. To be 100% authentic is laudable. The share 100% of yourself is a mistake, and for…