DP in Detail

MEET DP DP has worked on some of the biggest brands in the business, including Coca-Cola, McDonald’s, Great Wolf Resorts, ClosetMaid, and Georgia-Pacific, and at agencies like DDB Needham/Chicago and McCann Erickson/Atlanta. A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction Branding™ approach to move people—and product. DP is also the author of NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand…
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5.21.2020 BOOKWARD BOUND / Daily Build / Found that Scott Galloway quote

5.21.2020 BOOKWARD BOUND / Daily Build / Found that Scott Galloway quote

By dpknudtenMay 22, 2020
Here's an update to my BOOKWARD BOUND / Daily Build post of two days ago. As you'll recall, I was writing about the power of podcasting, and wanted to use a quote I heard on the Pivot podcast from the brilliant Scott Galloway. I thought I'd never find it—but after speed-listening to about 30 old episodes, I found it and was able to transcribe it and drop it in the manuscript. Here's the revised copy:…
BOOKWARD BOUND / Daily Build,
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5.19.2020 BOOKWARD BOUND / Daily Build / Writing ‘Your Podcast or Their Podcast? BOTH.’

5.19.2020 BOOKWARD BOUND / Daily Build / Writing ‘Your Podcast or Their Podcast? BOTH.’

By dpknudtenMay 20, 2020
Everyone who’s been paying attention has at least an inkling of the power of podcasting. As I write this, it was just announced that the #2 most popular podcast on Apple Podcasts, The Joe Rogan Experience, was picked up as an exclusive that will only be available on Spotify. While I haven’t seen any numbers yet, industry analysts think the deal was not in the millions, but tens of millions of dollars. Good job, Joe.…
BOOKWARD BOUND / Daily Build,
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