About my Zuckerbirthday.

By DavidJan 01, 2014
All of you kind Facebook folks who wish me a "Happy Birthday" every January 1st need to stop. It's not that I don't appreciate the greeting (which I most certainly do, especially from those I haven't seen in decades) but…it's not actually my birthday. January 1, 1901 is my Zuckerbirthday—the bogus date I selected when I first signed up for Facebook a long, long time ago. Why? Because I'm a natural contrarian who doesn't like…
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portfolio_Discover Wisconsin’s Next Host

By DavidNov 22, 2013
25 year-old TV show. Host of 18 years goes on to bigger and better. So what are you going to do? Scour the state for a new one. The audition event and attendant social media marketing campaign resulted in over 400 user-generated video auditions, 65+ live auditions at Lambeau Field, and countless Facebook likes, retweets, blog posts, etc. And the result? The new host for the 2011-12 season, Emmy Fink. Creative Director/Copywriter: D.P. Knudten Art…
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“Follow/Like us on Facebook!” Why?

By mctootJun 07, 2013
They're far less prevalent than the in early days of the social media gold rush, but you can still find them: ads with with a little something extraneous in them that invites the viewer to "Follow us on Facebook." Every time I see something like that, I ask myself two simple questions: 1. Why? 2. What's in it for me? For affinity brands, the answer is obvious. The "what's in it for me" is a…
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Twitter=Mars, Facebook=Venus

By mctootMar 22, 2012
Originally posted some time earlier. Recycled for maximum blog churn. - dp Women are different than men. Shocker, I know. But consider the following observation. It proves one of two things: A. That I am a chauvinist ass or B. That while painting with a timezone-wide brush, there's some truth here worth considering. My argument, unsupported by recognized fact or demonstrable metric, is that Twitter is to male communication styles as Facebook is female varieties.…
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Google+?

By mctootMar 12, 2012
Originally posted some time earlier. Recycled for maximum blog churn. - dp Here's my quick two-minute response to a friend's Google+ query re: Google+: "The thing that intrigues me most about G+ is what you started right here: a conversation with people you've curated into a posse (for whatever reason). A quick scan of this circle shows me only one person I know (hi Brian!) other than you, but because you've vetted this group (and…
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Sharing, not shilling.

By mctootFeb 27, 2012
Originally posted some time earlier. Recycled for maximum blog churn. - dp I've got a problem. A client is finally waking up to the potential of social media. Hallelujah for that. The problem is, they are rock solid certain that the best way to use it (for them) is as a always-on megaphone for their products and services. The online equivalent of dragging their catalog behind an airplane over a baseball game. To say they…
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Determining the difference

By mctootFeb 15, 2012
Originally posted some time earlier. Recycled for maximum blog churn. - dp So much of social media is based on tiny, seemingly insignificant nuances between apparently identical entities. That's a long way of saying that sometimes apples vs. apples is actually Golden Delicious vs. Granny Smith. So how's a person to understand the diff between the Facebook/MySpace, Tumblr/Posterous, Wordpress/Movable Types of the social media world? Test drive to see which thrives in your personal socmedia…
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