So what elements make up a sound Authenticity Strategy? The quickest answer to this question is ‘this whole book.’ It’s filled with ideas, frameworks, suggestions and processes that can help you, but let’s just focus on three important aspects of any well-founded authenticity strategy. I. The varnished truth. Do you have one of those friends who always ‘tells the truth’ regardless of its fallout? The ‘keeping it real’ jerk who may in fact be telling…

Authenticity’s evil twin: TMI. Too much information. The word authenticity has many meanings. Depending on who you are talking to, it could mean anything from ‘keeping it real’ (whatever that means) to oversharing about every aspect of your life, all the way down to your medical history. In some cases, and places, that can make sense and be incredibly freeing. In others, not so much. Strategic authenticity is about those ‘not so much’ situations. Let…

Strategic Authenticity. Is there such a thing? Is it even possible to be both strategic in your goals, and authentic in your execution at the same time? Some people would say no. That to be authentic, you must let go all restraint and live a life completely unfettered by bourgeois considerations. To be truly authentic (for some) is to wallow in self. “I’m just telling you exactly what I feel at this exact moment in…