NONFICTION BRAND

NONFICTION BRAND

Step out of the shadows, and into your own personal brand spotlight.   “🔥 🔥 🔥 great book! Highly recommended!  A spectacularly useful guide to personal branding that pulls off the difficult trick of being both realistic AND inspirational. A must-read, regardless of where you are in your own brand-building journey.” - Jay Baer, NYT best-selling author, Talk Triggers   GET YOUR COPY TODAY VIA AMAZON   Too many people for too many years have labored in…
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6.1.2020 BOOKWARD BOUND / Daily Build / Start at the end.

6.1.2020 BOOKWARD BOUND / Daily Build / Start at the end.

The following is a pre-publication excerpt from NONFICTION BRAND—Discovering, crafting and communicating the 'completely true / completely you' brand—you already are. Keep your eyes out for its publication in early 2021. This is actually from the very last section of the book, which (of course) I wrote very early on in the process. - DP Knudten Step out of the shadows, and into your personal brand spotlight. If you’re reading this, you’ve either skipped ahead…
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5.30.2020 BOOKWARD BOUND / Daily Build / Green-flagged the <emFocus on your expertise.</em>section.

5.30.2020 BOOKWARD BOUND / Daily Build / Green-flagged the section.

I am so pleased to say that this section of the book is completely done, and has been awarded a green flag in Scrivener indicating that. It doesn't mean I won't be doing a final editing pass as I get this beast closer to publication, but for now, I don't have to worry about writing this section any more.- dp Focus on your expertise— but make sure it’s based on your experience. The concept of…
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5.27.2020 BOOKWARD BOUND / Daily Build / So why are you on the cover?

5.27.2020 BOOKWARD BOUND / Daily Build / So why are you on the cover?

Last night's BOOKWARD BOUND / Daily Build was plagued by tech problems. The result was I didn't get a lot of writing done. So rather instead of a true 'daily build' post, I'm posting a section of the book that I wrote earlier in the process, long before I started this blog series. Good thing too, as it explains why I'm not at all shy about including my photo on the cover of the book.…
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5.22.2020 BOOKWARD BOUND / Daily Build / Beginning ‘Focus on your expertise.’

5.22.2020 BOOKWARD BOUND / Daily Build / Beginning ‘Focus on your expertise.’

Focus on your expertise. But make sure it’s based on your experience. The concept of personal branding is sound, but I think the way some people practice it feels a little bit icky to some. And for good reason. Think about the typical ‘follow your dreams’ inspirational quote posting guru-wannabe on any of the popular social media channels out there. Or the dude flaunting his late-model testosterone-fueled roadster. And what about the ‘ten ways to…
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5.21.2020 BOOKWARD BOUND / Daily Build / Found that Scott Galloway quote

5.21.2020 BOOKWARD BOUND / Daily Build / Found that Scott Galloway quote

Here's an update to my BOOKWARD BOUND / Daily Build post of two days ago. As you'll recall, I was writing about the power of podcasting, and wanted to use a quote I heard on the Pivot podcast from the brilliant Scott Galloway. I thought I'd never find it—but after speed-listening to about 30 old episodes, I found it and was able to transcribe it and drop it in the manuscript. Here's the revised copy:…
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5.20.2020 BOOKWARD BOUND / Daily Build / Book Intro

5.20.2020 BOOKWARD BOUND / Daily Build / Book Intro

Ok, so this is a little bit of a cheat. I didn't do much new writing in the book last night, and chose to spend my livestream time to do a little formating cleanup instead. Rather than not post something from the book today, I'm posting something the introduction to the book I wrote something like 70 livestreams ago. -dp “I am not a fiction writer.” A long time ago, at the very start of…
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5.19.2020 BOOKWARD BOUND / Daily Build / Writing ‘Your Podcast or Their Podcast? BOTH.’

5.19.2020 BOOKWARD BOUND / Daily Build / Writing ‘Your Podcast or Their Podcast? BOTH.’

Everyone who’s been paying attention has at least an inkling of the power of podcasting. As I write this, it was just announced that the #2 most popular podcast on Apple Podcasts, The Joe Rogan Experience, was picked up as an exclusive that will only be available on Spotify. While I haven’t seen any numbers yet, industry analysts think the deal was not in the millions, but tens of millions of dollars. Good job, Joe.…
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Locked down? Level up.

Locked down? Level up.

Like everyone else on the face of this earth (and a few preppers in their subterranean bunkers) I’ve been on lockdown for, what, 900 years. As a long-time ‘from home’ worker and natural introvert, it’s not that big a deal for me. The annoying part? My thankfully healthy family being home is messing with my routine. And that’s my biggest tip for anyone stuck working from home: create, and keep, a disciplined daily routine. But…
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5.18.2020 / BOOKWARD BOUND / Daily Build / More on Expertise Laryngitis

5.18.2020 / BOOKWARD BOUND / Daily Build / More on Expertise Laryngitis

More about Expertise Laryngitis Expertise Laryngitis affects way too many people who have the goods to share valuable information and expertise for any number of reasons including, but not limited to, not know how or where to do it, lack of personal confidence, having no idea of how to get started, etc. You can literally create an endless list of reasons rationalizing your non-decision decision to sit on the sidelines. Back in the day of…
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