Author: dpknudten

Killer Cereal.

This is an excerpt from ROTOMA—The ROI of Social Media ‘Top of Mind,’ a new book I just co-authored with Spencer X. Smith. ROTOMA is now available at Amazon.   The when, why, and how of social is everywhere. Hundreds of Top 5/10/50 lists of ‘Must dos’ to build your social presence. Millions of words…

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The Real Deal.

As I have often said (maybe too often?), American Family Insurance’s DreamBank is one of the best things going in Madison’s business community. This past Tuesday’s event with Neal Schaffer was just the latest example of the kind of quality programming that’s available to anyone interested—totally free of charge.   If you don’t know of…

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The most powerful words in marketing? Verified Purchase.

The most powerful words in marketing? It’s time to add two more: Verified Purchase. Here’s a quick note to talk about something that’s happened so slowly you may not have noticed: the rise in the undeniable promotional power of Amazon Verified Reviews.    Back in the day, my dad was a rabid Consumer Reports guy.…

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Run Silent, Run Deep.

Oh wow. I just looked up the date of my last Getting Cre8tive blog post. It was a full month and two days ago.   That lapse violates every single thing I preach about social media. You can’t be a ‘thought leader’ if you aren’t consistently sharing your thoughts.   But there’s a good reason…

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60 minutes in < six.

Anybody who knows me at all will tell you that I’m a bit of a DreamBank booster. I’ve posted about this ‘best-kept secret’ several times, and continue to attend as many of their free presentations as I can.   Why? Because they are just so valuable.   Covering everything from introductory social media to advanced…

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Step #1: One step.

  You know you’re supposed to be social, but… For too many people, even those who know they could reap real benefits by losing their online ‘lurker’ status, just getting going in social media is the hardest part. With all the channel options, and too little time available in the day, how can you get maximal social…

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Ask Simple Questions. Share Smart Answers.

“I just don’t have that much to say.” That’s a sentence that’s been said by countless people who know they should actively participate on social media, but don’t. For every blogger or tastemaker who loves opining at the drop of a tweet, there’s a vast majority of lurkers who can’t be bothered—or more likely, suffer…

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Unselfish Selfies.

I continue to learn a lot about how to work the levers of social media simply by watching the master at work. I’m talking about Spencer X. Smith, and the many techniques and posting styles he uses to fill his feeds. Here’s one of his savviest:      Seriously, the dude does not quit—and…

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You're invited: NonFiction Branding™ at DreamBank.

I am so excited to be presenting at my favorite Madison sharing site, DreamBank, on Tuesday, July 11, 2017, from 9 to 10:15 a.m.   You can register for this FREE presentation at amfam.com/dreambank    If you’ve never been to a DreamBank event, check out my writeup about this amazing MSN resource: https://www.linkedin.com/pulse/getting-creative-earn-free-mbia-dreambank-d-p-knudten    RSVP…

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In praise of parameters.

For many creative types, if anything is possible, nothing is. A provocative over-statement, perhaps, but it’s often true when trying to create work, art, music, poetry, and baked goods. Endless possibility is often creatively debilitating. I mean, where to start? For me, it’s parameters, as in “let’s tightly define the parameters of this project.” Classical…

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Master the ABCs, not APPs.

It happened again. A once rapidly rising social media platform—the hyper-locally focused, anonymous chat-oriented Yik Yak—bites the dust. A victim of its own fundamentally flawed service model, the once white-hot tech star (with a reported ~$400 million valuation at its peak) burnt out and was snapped up by Square for just $1 million.   A…

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GETTING CREATIVE: Know your REAL product.

NOTE: I originally posted about this a couple of years ago, but a recent altercation client conversation made me revisit and reinforce an argument that needs to be made frequently with inventory-centric, navel-gazing clients. Added some new thoughts, too. – dp   My very first Creative Director once said to me one of those supposedly…

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GETTING CREATIVE: People like P zzl s.

You see it all over the place, every day. Puzzles. Games. Invitations to engage/enrage/enrapture. Pattern recognition: it’s fundamental to our very survival and has been hard wired into our brains since some upright hominid figured out that those patterns in the snow meant there was food on the hoof somewhere over that a way.  …

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GETTING CREATIVE: Ephemeral vs. Evergreen

  With Snapchat’s IPO garnering a lot of heat (but not necessarily light) both online and IRL, it’s a good time to step back, breathe deep, and ask one very important question for your brand or business:   What’s more important: Ephemeral or Evergreen? The three B’s—Budget, Bandwidth, and Brand Relevance—have long been the primary…

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GETTING CREATIVE: A winning recipe for blog casserole.

I received an email the other day that really got me thinking. Spencer X. Smith, you may know him as THE go-to guy for social media strategy, asked me about writing really engaging blog posts.   To be honest, I had never really thought about such things before. I just wrote them. But the question…

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GETTING CREATIVE: Show, don't tell.

Deconstructing magic: Apple’s ‘Stroll’ TV spot       Take a look at this TV spot. It’s a great example of ‘showing, not telling.’ Now let’s deconstruct it.   But first, why:   Arthur C. Clarke’s third law stipulates that “Any sufficiently advanced technology is indistinguishable from magic.” And he’s absolutely right.     A…

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GETTING CREATIVE: Gamification clarification.

I originally wrote this in 2014, but am re-upping it now because it’s truer than ever, and too many still aren’t getting in the game.   At a recent client meeting I did what I often do: use a relatively obscure term that requires a level of ‘get-it-ness’ that has yet to fully penetrate the popular…

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GETTING CREATIVE: Context before concept

    Like any experienced creative type, I’ve got an unwritten list of rules that I alternately cleave to or break on a daily basis. One that proves surprisingly resilient is “Always understand the context before wasting time on the concept.”   I was reminded of this maxim when I saw the maximum impact this…

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portfolio_The Cherry Cricket

The Cherry Cricket is a ‘50’s-era gin joint located in Denver’s swankiest shopping district. These ads are just a sampling of those created for this unique establishment, and are great examples of how a headline’s tone can reflect a product’s core attributes while complementing the attitude of the publications in which they run (alternative publications…

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portfolio_Madison Ballet

You can hide a weak concept with a big budget. But no budget at all? Concept is all you’ve got. Associate Creative Director/Director: D.P. Knudten Agency: Stephan & Brady Advertising • Madison, Wisconsin Associate Creative Director/Director: D.P. Knudten Art Director: Rich DeRicco Agency: Stephan & Brady Advertising • Madison, Wisconsin

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portfolio_Breckenridge Ski School

In the best of all possible worlds, concept precedes execution. But as we all know, this is not the best of all possible worlds. Ever get one of those “here are some pictures from our library— can you write some headlines to match them?” jobs? This series of bus boards is exactly that: photos from…

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DP | ME BY D.P. KNUDTEN IS LICENSED UNDER A CREATIVE COMMONS ATTRIBUTION-NONCOMMERCIAL-NO DERIVATIVE WORKS 3.0 UNITED STATES LICENCE. ALL REGISTERED TRADEMARKS ARE OWNED BY THEIR RESPECTIVE COMPANIES AND OTHER LEGAL BLATHER.